While Nike and Jordan dominate the sneaker resale conversation, brands like New Balance, ASICS, Salomon, and Hoka have become some of the most competitive drops in 2026. Collaborations with JJJJound, Aimé Leon Dore, Kith, and other tastemakers sell out instantly. Here’s how proxy strategies apply to these non-Nike sneaker drops.
The Non-Nike Sneaker Landscape
| Brand | Hot Collabs | Primary Platform | Competition Level | Resale Premium |
|---|---|---|---|---|
| New Balance | ALD, JJJJound, Kith | newbalance.com, Shopify retailers | Very High | 100-400% |
| ASICS | Kith, atmos, Ronnie Fieg | asics.com, Shopify retailers | High | 50-200% |
| Salomon | MM6, 11 By BBS | salomon.com, retailers | Medium-High | 50-150% |
| Hoka | Engineered Garments, Bodega | hoka.com, retailers | Medium | 30-100% |
| Saucony | Jae Tips, Extra Butter | saucony.com, Shopify retailers | Medium | 50-150% |
| Adidas (non-Yeezy) | Wales Bonner, BAPE | adidas.com, Confirmed | High | 50-200% |
Platform Analysis
Brand Direct Stores
New Balance (newbalance.com):
- Uses a raffle/draw system for hyped collabs
- FCFS for some releases
- Moderate anti-bot protection with CAPTCHA challenges
- ISP or mobile proxies recommended for raffles
- Account warming helps with draw inclusion
ASICS (asics.com):
- Mix of FCFS and raffle formats
- Lighter anti-bot than Nike
- ISP proxies work well for most releases
- Geographic restrictions on some releases (Japan-exclusive, etc.)
Salomon (salomon.com):
- Growing anti-bot measures for collab drops
- FCFS with potential queue for hyped pieces
- ISP proxies sufficient for most drops
- EU site sometimes has different stock from US
Shopify Retailer Releases
Most non-Nike collabs also drop at Shopify-based retailers. These familiar platforms mean your existing Shopify proxy strategies apply directly:
- Aimé Leon Dore (ALD): Shopify-based, moderate anti-bot. ISP proxies recommended.
- Kith: Shopify with Kasada protection. ISP or mobile proxies needed.
- Bodega: Shopify-based. ISP proxies work well.
- Extra Butter: Shopify with standard protection. ISP proxies sufficient.
- atmos: Shopify for US releases. ISP proxies work.
For platform-specific Shopify checkout tactics, see our Shopify proxy checkout guide.
Proxy Strategy for Non-Nike Drops
Key Differences from Nike
- Less aggressive anti-bot: Most non-Nike brands have lighter protection than SNKRS. ISP proxies are sufficient for the vast majority of releases.
- More Shopify-based: Since many retailers use Shopify, your Shopify bot and proxy setup covers the majority of drops.
- Raffle diversity: Different brands use different raffle platforms (some use dedicated raffle apps, some use Instagram DMs, some use their own systems). Proxy needs vary by format.
- Smaller quantities: Non-Nike collabs often have lower production numbers (1000-5000 pairs vs Nike’s 50,000+), making each pair harder to get but potentially more valuable.
Recommended Proxy Allocation
| Release Type | Proxy Type | Quantity |
|---|---|---|
| Brand direct (FCFS) | ISP | 5-10 |
| Brand direct (raffle/draw) | Mobile or ISP | 5-15 (one per entry) |
| Shopify retailer | ISP | 5-15 |
| Multi-retailer drop | ISP | 3-5 per retailer |
New Balance Collab Strategies
ALD (Aimé Leon Dore) x New Balance
The most hyped NB collabs. Release on ALD’s Shopify site and sometimes NB direct:
- ALD uses Shopify with moderate anti-bot. ISP proxies with session persistence.
- Run 5-10 tasks on ALD and 5-10 on NB simultaneously
- ALD often uses a queue — mobile proxies for better queue position
JJJJound x New Balance
JJJJound releases are typically raffle-based:
- Enter through their website or app with separate accounts
- One proxy per account entry
- Mobile proxies for maximum raffle inclusion
ASICS Collab Strategies
Kith x ASICS
Releases on Kith’s Shopify site (main target) and ASICS direct:
- Kith has strong Shopify protection (Kasada) — ISP or mobile proxies recommended
- ASICS direct has lighter protection — ISP proxies work well
- Run tasks on both platforms simultaneously
Japan-Exclusive ASICS
Some ASICS collabs release exclusively on ASICS Japan or Japanese retailers:
- Requires Japan-based proxies for geographic restrictions
- Japanese addresses (use a forwarding service like Tenso)
- Lighter anti-bot on Japanese platforms
The Multi-Brand Strategy
Diversifying across brands reduces risk and increases opportunities:
- Monitor release calendars for all brands — not just Nike
- Maintain proxy lists tested against multiple platforms — NB, ASICS, Shopify retailers
- Join brand-specific communities — New Balance and ASICS communities are smaller but information flows faster
- Take advantage of lower competition — a New Balance collab with 2000 pairs and less botting competition can be easier to cop than a Nike release with 50,000 pairs and massive bot activity
FAQ
Are non-Nike sneakers worth botting?
Absolutely. ALD x New Balance can resell for $500+ on a $150 retail. JJJJound collabs regularly hit 3-5x retail. The lower competition relative to Nike makes these drops potentially more profitable per attempt.
Do I need different bots for non-Nike brands?
Not usually. Most non-Nike releases happen on Shopify stores, so your Shopify bot module covers the majority. For brand direct sites, the multi-browser manual approach works well since anti-bot protection is generally lighter.
Are non-Nike brand sites easier to bot?
Generally yes. Nike SNKRS has the most sophisticated anti-bot in the sneaker industry. New Balance, ASICS, and Salomon have lighter protection. This means ISP proxies are usually sufficient where Nike might require mobile proxies.
Should I focus on one brand or multiple?
Multiple. Diversifying across brands gives you more drop opportunities per month. Your proxy infrastructure (ISP proxies, Shopify bot, browser profiles) works across all of them.
How do I stay informed about non-Nike releases?
Follow brand-specific accounts (@newbalance, @asics), collaboration partner accounts (@aimeleondore, @jaborert), and sneaker news sites. Cook groups also cover non-Nike releases increasingly.